Santigold Releases Perfect Music Video, All Other Music Video Directors Go Back to College to Be Accountants or Something

The song is called “Girls”.  The music video shows girls.  Lots of girls.  Of different ages, races, and probably shoe sizes.  Nothing but girls.  Singing the song “Girls”.  It really isn’t that hard to make perfect music videos guys.

How many of 2012’s “best” music videos can we now turn around and label as complete artistic failures?  Frank Ocean’s “Pyramids” had very few pyramids in it.  Those two awesome El-P videos were about a fucking puppet.

“Oh well our song is called ‘Dark River, Mango Skies’ and it’s about the gap that exists in the human soul between selfishness and love.  I was hoping to make a video that really explored those themes, and how Western culture can influence this dark type of desire that leaves you lost in that gap.  I was thinking high contrast light filters, shots in alleyways, masks, and..”  No.  Shut your fucking mouth.  Get a camera, film a muddy river, preferably at night, and, well I don’t know how you’d shoot footage of a mango sky, so maybe rename your song.  Either that or make a music video that just shows Aubrey Plaza walking around looking amazing.  But at least have the integrity to rename your song, “Aubrey Plaza Walks Around and Makes Me Want to Buy Her a Wedding Ring” (what?).

“Girls” was directed by the production group Weird Days, who have done work with groups like Das Racist, Real Estate, Lemonade, and Tanlines which I previously thought included some of my favorite music videos.  I now realize they were garbage, mere crumpled sheets of paper lying in a wastebasket, the sadly unaborted attempts of working to perfect an art form.

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0 thoughts on “Santigold Releases Perfect Music Video, All Other Music Video Directors Go Back to College to Be Accountants or Something

  1. […] a well established fact that the best music videos are literal visual interpretations of the songs that they’re for.  Get in, shoot some stuff […]

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